In August 2006, the List of 2006 China 500 Top Media is released. There are 44 media brands selected. Hunan Satellite TV takes the 209th place in the comprehensive appraisal. The brand value of Hunan Satellite TV is estimated 3.065 billion Yuan and its brand is listed in the fourth (after CCTV-1, CCTV-3 and CCTV-5).

  Among the first Top 10 Brand Columns and Entertainment Columns, Hunan has three columns: Super Girls (Third), Happy Camp (fifth), and Happy Chat (tenth); Among the top 10 brand columns, the "Super Girls" column of Hunan Satellite TV ranks the third (after CCTV XINWEN LIANBO and CCTV The Same Song). Among the first Top 10 Famous Hosts, Hunan has three hosts: Wang Han (third), He Jiong (fifth) and Li Xiang (tenth).