Entertainment Positioning

    In the end of year 2002, Hunan Satellite TV formallyput its position in "personality comprehensive channel highlighting the entertainment and information".

    On the New Year's days in 2003, Hunan Satellite TV changed its version for continuous innovation and all-roundexpansion. The average TV rating in the same year rose up to the sixth place among all satellite channels in Chinaand the first place in Hunan. It took the first place in Hunan in such aspects as satisfaction of audiences, permeability,expectation, column competitiveness, impact factor, reputation of host, entertainment grade, etc.